Getting Started
Start the registration for business SMS by making sure you have the following three things complete.
Custom Business Website: A custom business website requires a registered domain name. Free domain services like co.site or development sites will not be approved by the mobile carriers. (T-Mobile, AT&T, Verizon)
Campaign Description: A detailed and comprehensive overview of the purpose of sending SMS to your customers.
CTA & Opt-In Consent Script: Please refer to the examples below for guidance on collecting consent from your US-based customers.
Website Privacy Policy: Your website will need a privacy policy and terms of service. Make sure to include the 'required language' below.
Campaign Description
Provide a clear and comprehensive overview of the objective or purpose of sending text messages. The description needs to answer who the sender is, who the recipient is, and why the messages are being sent.
Your campaign description should also explain what the user will experience after opting in to receive an SMS.
Who will send and receive messages
The purpose of sending the messages
The type of content you will send
Estimated message volume and frequency
Customer Support Messaging Campaign Description
"Our support team will send messages to customers who initiate inquiries via SMS. Customers will receive responses from a live agent or automated system for troubleshooting, service requests, and general assistance."
Appointment Reminders & Scheduling Campaign Description
"QuickFix Plumbing will send SMS updates to customers regarding their scheduled service appointments. Messages will include appointment confirmations, estimated technician arrival times, and follow-up satisfaction surveys."
E-Commerce Campaign Description
"ABC Auto Parts will notify customers of order status updates, shipping confirmations, and delivery tracking. Messages will provide real-time tracking links, estimated delivery times, and delay notifications."
Two-Way Sales & Lead Follow-Up Campaign Description
"XYZ Agency will engage with potential customers who inquire about branding assistance and website creation. Messages will include responses to inquiries, follow-ups on interest, and appointment confirmations. Sales representatives will engage in ongoing 2-way conversations with contacts.
Call-to-Action (CTA) & Message Flow
Describe the different methods your subscribers will opt-in to receive messages. You must provide the exact verbiage you use to get consent from new subscribers.
Your CTA and message flow must contain these elements:
Brand name (eg. "ABC Brand Agency")
Message frequency (eg. "Message frequency varies")
Consent method (eg. "online form, verbal consent, etc.")
Website Form - CTA & Message Flow
Users enter their phone number on [your-brand.com/contact] to request information about our service. The Ring4 website widget includes consent language to opt-in users to receive SMS messages about our services, promotions, and updates.
Appointment Reminders - CTA & Message Flow
Customers verbally consent to receive reminders and follow-up questions about their previous appointment when making an appointment. Message frequency varies.
Event Planning - CTA & Message Flow
Our event participants opt in by signing up to participate in an event in person or on our website. We will also respond to users who text us with questions and send updates about events in which they participate. Message frequency varies.
Privacy policy
Your policy must state that mobile information will not be shared with third parties or affiliates for marketing or promotional purposes.
Include this language in your Privacy Policy
“No mobile information will be shared with third parties/affiliates for marketing/promotional purposes.